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Posted: April 14th, 2022
Please address these questions in a short analysis of your own consumer behavior. Your analysis should be no more than 1 and a half pages double spaced.
Think of a recent major purchase. Using the buyer decision process discuss the steps you went through to make your decision – consider both the manufacturer and the retailer/outlet.
What information sources did you utilize to make your decision?
3. What source of information was the most influential in your decision making?
4. What has the company that you bought your purchase from done, if anything, to reduce your cognitive dissonance? If not, what could they have done?
5. Based on your experience, what would you recommend that they do to better inform and influence buyers?
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Please respond to these questions with a brief analysis of your own consumer behavior. Your analysis should be no more than 1.5 pages double spaced.
Consider a recent large purchase. Discuss the steps you took to make your decision using the buyer decision process, taking into account both the manufacturer and the retailer/outlet.
What sources of information did you use to make your decision?
3. Which source of information influenced your decision-making the most?
4. What, if anything, has the company from which you purchased your item done to alleviate your cognitive dissonance? What could they have done if they hadn’t?
5. Based on your experience, what steps would you advise them to take to better inform and influence buyers?
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