Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the […]
You will choose a product or service for this assignment. You will compare market research, analyze competition, develop pricing, channel strategies, and create marketing programs and budget. Grading for this assignment will take into consideration clarity of thinking, understanding and application of marketing concepts and tools. Demonstrate that you have analyzed your target market and […]
Widgets R US experience communication issues which prevented decisions from being made. It is clear that Widgets R US is a functional organization because it indicated that lots of information gets kicked upstairs and no one seems to know what is happening. If you are running projects in a functional organization like Widgets R US […]
Read the chapter on global justice and globalization in the text, then consider the following case (from p. 335 of the text). Sam and Jane have been arguing about the effects of globalization as a form of modernization or Westernization of the world. Sam points out all of globalization’s class and commercialized aspects—including the ubiquitous […]
Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following: 1. Who is their target market (think about demographic, cultural, and social factors)? 2. What are some of the […]
What are the similarities and differences among concentrated marketing, undifferentiated marketing, and differentiated marketing?
A textile manufacturer is closing its North Carolina plant and moving the production of its products to a developing nation in Southeast Asia. The primary reason for the move is the lower labor cost that the organization can enjoy in the new location. Proponents of the decision laud the move as a means to save […]
It is estimated that over a third of workman’s compensation and disability cases may be fraudulent. Discuss strategies for reducing the impact of bogus claims on your company.
Explain the concept of core competencies in a firm and how that impacts global sourcing decisions. Share examples you can think of outside of your reading. Explain the concept of global outsourcing and discuss the various risks and rewards of a global sourcing strategy. Explain the concept of global supply chain agility and its importance […]
Assignment 2: Required Assignment 2-Five-Year Global Workforce Forecast Not only is the U.S. experiencing a demographic shift, but the world is also changing, and national borders are becoming blurred. This increased connectivity will highlight human differences while putting organizations in a position to benefit from the multiple perspectives gained through a diversified workforce. BANKS Industries […]
