MKTG3014 Assessment Task 2 – Discrete Choice Experiment

MKTG3014 Assessment Task 2 – Discrete Choice Experiment

MKTG3014 Assessment Task 2 – Discrete Choice Experiment Task Description: This is an individual assessment that requires students to design a Choice-based Conjoint (CBC) study and a Rating-based Conjoint study, and complete an appropriate set of analyses on the data. Type of Collaboration: Individual Length: Maximum 2200 words (excluding Cover-page, Headings, Sub-headings, References, and Appendices) […]