Blue Ocean Strategy: Innovation or Re-tread?

Blue Ocean Strategy: Innovation or Re-tread?

Blue Ocean Strategy: Innovation or Re-tread? According to the “Blue Ocean Strategy”, 2015, organizations should find a way of working in a market place that is free of competition. Which is better referred to as an “uncontested market space”. Most business are known to work in “red ocean” conditions where businesses viciously fight against each […]