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Posted: January 28th, 2022
Textbook(s)
Kotler, P., & Armstrong, G. (2021). Principles of marketing (18th ed.). Pearson.
-1200 words minimum (not including questions/references)
-3 scholarly resources (the textbook may be used as 1 scholarly resource).
Read “Company Case Ulta Beauty: Where the Experience Is Beautiful” at the end of Chapter 13. Incorporate the following topics into an essay in the order depicted below
· Discuss Ulta Beauty regarding each aspect of the retail marketing mix and explain why it is the nation’s leading beauty retailer.
· Explain why Ulta Beauty or any other retailer uses marketing channels. Discuss the functions channels members perform and the value they add.
· Describe the five major promotion tools used in Ulta’s marketing communications mix. Visit the Ulta Beauty website for additional research. Provide specific examples of how Ulta is using each of these promotional tools.
Textbook(s)
P. Kotler and G. Armstrong (2021). Marketing principles (18th ed.). Pearson.
-1200 words (not including questions/references) is the minimal word count.
-3 academic resources (the textbook may be used as 1 scholarly resource).
At the end of Chapter 13, read “Company Case Ulta Beauty: Where the Experience Is Beautiful.” Incorporate the themes listed below into an essay in the order shown.
Explain why Ulta Beauty is the nation’s leading beauty retailer by discussing each part of the retail marketing mix.
Explain why Ulta Beauty, or any other retailer for that matter, uses marketing channels. Discuss the roles that channel members play and the value they bring to the table.
Describe Ulta’s marketing communications mix’s five key promotion tools. For more information, go to the Ulta Beauty website. Give clear instances of how Ulta is utilizing each of these marketing strategies.
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