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Posted: February 13th, 2022
The project for this course will be developing a marketing plan for a New Product Development (NPD) idea. The assignment project will be a proposal describing your New Product Development (NPD) idea.
Proposal
The proposal must include 1 page describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.
The final plan should illustrate the following points:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
Positioning statement
Details on a target market and market segmentation
Market analysis
SWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research
New product development process summary
Details on the process used to develop this hypothetical product
Discussion on how concept/product could be tested
Marketing strategy
Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:
Integrated marketing communication plan
Logistics and distribution to include reverse logistics
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