Posted: December 16th, 2022

Planning and the SWOT Analysis

Research Links
https://www.silverairways.com/

SILVER | SEABORNE

https://www.silverairways.com/about-silver/seaborne
https://www.silverairways.com/about-silver/press-room/article/2017/08/01/silver-airways-announces-major-strategic-growth-developments-and-new-leadership
You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table and goals and objectives.
Note: Your report must be based on the results of your own research. This means that you will research and draw your own conclusions, which must be supported by your independent research and the course materials. You are precluded from the use of any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else’s source material (e.g., internet sites, for-pay websites, existing documents, video resources, and the like). A zero will be earned for not doing your own analysis.
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double spaced. Use 12-point font. The final product will be 4-5 pages in length, excluding the title page and reference page. Write clearly and concisely.
Create a compliant title page that provides the paper’s title, your name, the course number, the section number, the date and your instructor’s name.
Use the following headings in the same order they appear below in completing your project:

Introduction
Write an Introduction paragraph. The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper. The introduction is often written after the paper is completed.
SWOT Analysis: Silver Airways

• Write a paragraph for each quadrant (Strengths, Weaknesses, Opportunities, Threats) in the SWOT explaining the rationale for each of the criterion you have listed within each SWOT quadrant (Strengths, Weaknesses, Opportunities, Threats). Support your reasoning. Remember, there must be a minimum of three criteria in each quadrant. Be certain to label each of the four paragraphs at its start as the paragraph that is discussing Strengths, Weaknesses, Opportunities, or Threats.
Goals and Objectives
• You will now begin to build the framework for the Strategic Plan to be developed. Identify and explain three (3) major goals that the company should attain based on its acquisition of Seaborne Airlines, with explanations as to the importance of each goal and why the goals are relevant to the company’s long-term goal of becoming a major US airline.
• For each goal, you will then define and discuss at least two objectives for each goal.
• Make sure to use the research and course materials to support your analysis.
STUDENTS: The format and framework for your goals and objectives must be as follows:
STRATEGIC GOAL 1: Must be written as a goal with a brief explanation of support for that goal.
*Objective 1:
*Objective 2:
*Students will provide at least two objectives to support each Strategic Goal. Objectives must be stated so as to be clearly linked to the strategic goal they support. A brief explanation for each objective’s relevance to the goal it supports must be provided.
STRATEGIC GOAL 2: Must be written as a goal with a brief explanation of support for that goal.
*Objective 1:
*Objective 2:
*Students will provide at least two objectives to support each Strategic Goal. Objectives must be stated so as to be clearly linked to the strategic goal they support. A brief explanation for each objective’s relevance to the goal it supports must be provided.
STRATEGIC GOAL 3: Must be written as a goal with a brief explanation of support for that goal.
*Objective 1:
*Objective 2:
*Students will provide at least two objectives to support each Strategic Goal. Objectives must be stated so as to be clearly linked to the strategic goal they support. A brief explanation for each objective’s relevance to the goal it supports must be provided.
Conclusion
• Create a concluding paragraph. The conclusion paragraph highlights the major findings covered in the paper.

List References
Use the checklist below to ensure your paper’s compliance with assignment instructions. .
Checklist Specific Project Requirements
Proofread your paper. Ensure your topic headings and format follow the above sequence.
Read and use the grading rubric while completing the paper to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Contractions are not used in business writing, so do not use them.
Paraphrase and do not use direct quotations. Paraphrase means you do not use more than four consecutive words from a source document. Removing quotation marks and citing is inappropriate. Instead put a passage from a source document into your own words and attribute the passage to the source document. There should be no passages with quotation marks. Using more than four consecutive words from a source document would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks.
You are expected to use the research and weekly course materials to develop the analysis and support the reasoning. There should be a robust use of the course material. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks.
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
You may not use books in completing this problem set unless part of the course material. Also, do not use a dictionary, Wikipedia or Investopedia or similar sources.
Provide the page or paragraph number in every in-text citation. Since the eBook does not have page numbers, include the chapter title and topic heading. If using a video, provide the minutes and second of the cited material.
Step 3: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. Where Turnitin is available students are encouraged to modify their paper where warranted to bring the paper into compliance with proper citation requirements.)

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