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Posted: April 20th, 2022
Phase Five of the social media marketing plan (SMMP) is focused on tracking key analytics for the iShirt campaign. This includes: • Metrics to track – Identify metrics that Apple should track during and after the iShirt campaign for each social media platform. Cover how these metrics support the campaign goals, which you determined at the beginning of the SMMP. Please recommend the best method to collect the data for analysis. Please refer to Chapter 13 in the textbook. ***** This Phase 5 submission will become part of your final project ***** Here are the requirements for the Phase 5 part of your final plan: • Using the Phase Five Worksheet provided in the assignment, create a one page paper describing the Phase 5 part of your final plan (plus separate Reference page). • Include at least 2 separate credible resources to back up the details of your plan. • This is a business course so spelling, grammar & professional business writing format count.
Campaign Analytics:
Collecting The Data:
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The fifth phase of the social media marketing plan (SMMP) is devoted to tracking key analytics for the iShirt campaign. This includes the following: • Metrics to monitor – Determine which metrics Apple should monitor during and after the iShirt campaign on each social media platform. Discuss how these metrics support the campaign goals that you established at the start of the SMMP. Please advise on the best way to collect data for analysis. Please consult Chapter 13 of the textbook. ***** This Phase 5 submission will be incorporated into your final project. ***** The following are the requirements for the Phase 5 component of your final plan: • Using the Phase Five Worksheet provided in the assignment, write a one-page paper describing the Phase 5 component of your final plan (plus one page for references).
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