Posted: February 21st, 2023

McDonald’s With Chapter Analysis （Management）

Requirement
The topic is McDonald’s
Ch 9 Ethics, Corporate Social Responsibility and Environmental Sustainability
· Read Chapters 9 Ethics, Corporate Social Responsibility and Environmental Sustainability
· Use 2 L.O.s from Ch 9 to analyze the company’s management (each L.O. should have 3 examples at 100 words per example).
Ch9 requirements and examples are attached

Rating sheet
Thompson et al. Crafting & Executing Strategy
Chapter Rating Form
Content and Organization of the Presentation.
Organization of material (10 points)

1. Cover Page with Date, your name, and Topic

2. Introduce the topic with 1 paragraph

3. Body
a. Answer should include a minimum of 3 answers in addressing the question
b. clearly states which principles apply to your company (includes spelling, grammar, and full sentences)
4. Select 2 Learning Objectives (L.O.) for a Chapter
a. How are the L.O.’s relevant to your final paper
b. Minimum 100 words each L.O.
Chapter NAME
L.O. 1 L.O. 2
example 1@ 100 words example 1 @ 100 words
Example 2 @ 100 words example 2 @ 100 words
example 3 @ 100 words example 3 @ 100 words

5. Conclusion … 3 key concepts you talked above

6. Works cited
7. Spell check, grammar check, etc.

TOTAL POINTS ____________________

Example

Media Research Paper
CH. 5 Five Generic Competitive Strategies
JOSH
Professor JOSE
MGMT 4505
3/8/21

The Chapter 5 ‘The five Generic Competitive Strategies’ teaches about five generic competitive strategies and in which kind of environment these strategies work better. Also it lay stresses on how low cost plays a vital role in achieving competitive advantage. Competitive advantage is achieved by product differentiation from rivalries. Product differentiation enhances chances of profitability increasing unit sales. Hence an organization has successful competitive strategies if there is no duplication and close substitute of the product.

CH. 5 Five Generic Competitive Strategies
LO.1 What distinguishes each of time generic strategies and why some of these strategies work better in certain kind of competitive condition in comparison with others.
Strategies are long term objectives of an organization and how do you plan to achieve those goals in longer run. A firm competitive strategy aims at ensuring a highlighted position in market with an objective of satisfying customers, decrease the possibility of underlying threats and attain competitive advantage over others.

Example # 1 McDonald’s
McDonald’s is one the biggest food chains in the world aiming at achievement of competitive advantage among rivals in the market. McDonald’s comes with different competitive strategies that focus on growth and maintaining a better position in the market place. McDonald’s primary focus in ‘Cost leadership’ that means they aim towards minimizing cost for the products offered to the public. They continuously strive for product differentiation by offering unique product e.g. McCafe. McDonald’s has expanded its branches all over the world as their prices are low but quality is high that is why they are able to grab markets easily. Through these competitive strategies organizations like McDonald’s can be able to penetrate market and develop a massive range of buyers by increasing sales and decrease cost per output.
Example # 2 Starbucks
Starbucks is an American Multinational organization that has large number of chain of coffeehouse all over the world. It produces variety of products in addition to the primary product such as Smoothies, Sandwiches, Snakes, baked products etc. Starbucks has expanded its business by following generic strategy mainly highlighting on product differentiation. Starbucks has set a coffee house, distinct from its rivals. Starbucks is able to attain competitive advantage by providing unique product and services with no duplication. It is able to penetrate more market share by uniqueness of the product offered. The competitive like McDonald’s have used the strategy of low cost while Starbucks have used the strategy of warmth and ambience.
Example # 3 Al-Tahur limited company
Al-Tahur is a company dealing in the production and processing of fresh milk and other dairy products. It works under the brand name ‘Perma’. Prema main tagline is providing 100% fresh pasteurized cow milk that grabs attention of large number of buyers who believe in quality and zero hormones and preservatives in milk. Prema is a growing company that has increased its sales up to 70% and attained market share by providing quality products without any preservative at low prices without compromising on quality. They have differentiated these product form rest of rivals by ensuring 100% organic cow milk without any additions. They believe on serving from right from the farms to the glass of milk. Thus Prema is a growing market that is providing its consumers with high quality in low price. In addition to milk, it also offers smoothies, yogurts and chocolate milk.

LO.2 The attributes of best cost provider strategy a hybrid of low cost provider and differentiation strategies.
Best cost hybrid approach is a merger of providing best quality, features and services with aim of charging low prices in comparison to rivals. Thus this approach believes in increasing efficiency of products by lower down their prices. The consumer’s needs are satisfied and at the same time low cost is achieved by buyers.
Example #1 McDonald’s
McDonald’s the largest chain of fast food restaurants which has expanded its operations all over the world has followed the best cost provider strategy. McDonald’s charges low cost for the product offered to their customers in comparison with its rivals like Arby’s that charges almost double prices than McDonald’s. Thus McDonald’s increases their profitability by expansion of their business worldwide through reducing prices and differentiating their product quality from rivals. They provide best quality product in lower prices than their competitors.
Example #2 Starbucks
A giant house of coffee shop and snaked called Starbucks has outsourced its call center operation to provide 100% customer satisfaction. It has outsourced its operation in order to ensure flexibility and obtaining constant feedback from customers. As customer loyalty is its once of the prime objective Starbucks has spent huge investment on outsourcing its operation. They have added value to the products by constantly aware of their shortcomings mainly through customer’s feedback and tackling their queries. Thus outsourcing has bought huge profitability and customer satisfaction as addressing customer’s needs day and night has improved efficiency and enhanced customer loyalty.
Example #3 Unilever
Unilever is a multinational organization that produces wide ranges of food products, energy drinks, baby food, ice-cream etc. The organization is based on London. Unilever has outsourced its HR services to gain value addition. In order to focus more on providing good quality services it outsourced its human resource department. Through outsourcing its HR services to a company called ‘Accenture” it will be able to provide efficiency and increased quality in its HR services. HR services mainly includes department of recruitment, administration, management services and payroll services. Accenture made sure the provision of these services through a network that operate globally and comprises of various centers across the world.

Conclusion
Thus an organization outsource its tasks if its benefits exceeds its cost and aids in value addition in the products. Moreover in order to be successful and remain alive in the market an organization male use of offensive and defensive techniques to grad customers from the competitors and enhance its profitability.
Work Cited
GREGORY, L. (2017, February 5). McDonald’s Generic Strategy & Intensive Growth Strategies – Panmore Institute. Panmore Institute. http://panmore.com/mcdonalds-generic-strategy-intensive-growth-strategies
Levy, J. (n.d.). Starbucks Plans to Beat the Competition with Product Pricing Strategy. Business 2 Community. https://www.business2community.com/strategy/starbucks-plans-to-beat-the-competition-with-product-pricing-strategy-0503952
Matyszczyk, C. (2019, April 1). Burger King Just Launched a Shocking Offensive Against McDonald’s. Here’s the Huge Catch. Inc.com. https://www.inc.com/chris-matyszczyk/burger-king-just-launched-a-shocking-offensive-against-mcdonalds-heres-huge-catch.html

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