Posted: November 19th, 2022

MARKETING PLAN 

Marketing Plan

MARKETING PLAN  ( PLEASE USE YOUR BUSINESS IDEA USED IN PAPER# 2 – BUSINESS PLAN ) 

– To assess your ability to research significant Human Resources issues to succeed as a Manager/ Supervisor in the ever-changing & complex Organizational Behavior field.

Choose a PRODUCT / SERVICE

( preferably the Business Idea you wrote a Business Plan in Paper# 2)

& SKETCH a brief MARKETING PLAN for that PRODUCT / SERVICE !

Marketing Plan Elements 

Marketing plans can get quite granular to reflect the industry you’re in, whether you’re selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are six elements every effective marketing plan includes: 

1. Business Summary 

In a marketing plan, your Business Summary is exactly what it sounds like: a summary of the organization. This includes the company name, where it’s headquartered, and its mission statement — all of which should be consistent with the business as a whole. 

Your marketing plan’s Business Summary also includes a SWOT analysis, which stands for the business’s strengths, weaknesses, opportunities, and threats. Be patient with your business’s SWOT analysis; you’ll write most of it based on how you fill out the next few marketing plan elements below. 

2. Business Initiatives 

The Business Initiatives element of a marketing plan helps you segment the various goals of your department. Be careful not to include big-picture company initiatives, which you’d normally find in a business plan. This section of your marketing plan should outline the projects that are specific to marketing. You’ll also describe the goals of those projects and how those goals will be measured. 

3. Target Market 

Here’s where you’ll conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. 

Ultimately, this element of your marketing plan will help you describe the industry you’re selling to, an analysis of your competitors, and your buyer persona. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like age, location, job title, and personal challenges. 

4. Market Strategy 

Your Market Strategy uses the information included in your Target Market section to describe how your company should approach the market. What will your business offer your buyer personas that your competitors aren’t already offering them? 

In a full-length marketing plan, this section can contain the “seven Ps of marketing.” These Ps are product, price, place, promotion, people, process, and physical evidence. 

5. Budget 

Don’t mistake the Budget element of your marketing plan with your product’s price or other company financials. Your budget describes how much money the business has allotted the marketing team to pursue the initiatives and goals outlined in the elements above. 

Depending on how many individual expenses you have, you should consider itemizing this budget by what specifically you’ll spend your budget on. Example marketing expenses include a marketing agency, marketing software, paid promotions, and events (those you’ll host and/or attend). 

6. Marketing Channels 

Lastly, your marketing plan will include a list of your marketing channels. While your company might promote the product itself using certain ad space, your marketing channels are where you’ll publish the content that educates your buyers, generates leads, and spreads awareness of your brand. 

If you publish (or intend to publish) on social media, this is the place to talk about it. Use the Marketing Channels section of your marketing plan to lay out which social networks you want to launch a business page on, what you’ll use this social network for, and how you’ll measure your success on this network. 

Part of this section’s purpose is to prove to your superiors, both inside an outside Marketing, that these channels will serve to grow the business.
Businesses with extensive social media presences might even consider elaborating on their social strategy in a separate social media plan template — which you can download below. 

Sources must be cited. Each student will be required to prepare a FULL 2 page paper that discusses appellate case review issues that challenges the legal process of the courts. In other words, what might drive an appeal? This paper is due on 1/25/20 by 11:59 PM in APA format. Points will be deducted for incorrect format. The college library can assist you in correct format or you can research the structure online. After this date and time, this assignment will not be accepted. The college library can assist you in correct format or you can research the structure online. This assignment is worth 40 points. Students need to be mindful of the 20% acceptable plagiarism/similarity percentage and consequences for submitting work in other than APA format or having high plagiarism percentages. This paper is to be submitted through the Turnitin assignment portal that will be available for students to submit their completed assignments. Student who have high plagiarism percentages may be subject to a separate academic review. Specific feedback will be provided to students for all assignments.