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Posted: August 9th, 2022
Marketing in future: Impact of Data Analytics and Artificial Intelligence
Research paper
The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing. Each student will conduct in-depth research on the theme provided and write the research paper.
The theme for research is: Marketing in future: Impact of Data Analytics and Artificial Intelligence
Due Date – 10 th August 2022
Please note that theme has been provided. It is not a topic. You can consider a specific marketing related topic under this broad theme.
Important Suggestions:
1) This is a very broad theme. It is important that you select a narrow area of research under this broad theme for better output
2) Please review resource links provided below to help you understand how to write research papers. Link 2 is particularly useful guide.
Instructions:
1) You may consider organizing the research paper as follows:
• Introduction
• Relevance of the topic
• Objective of the Research
• Discussion (organize in appropriate sub sections)
• Conclusions
2) The suggested word limit is 1800-2500 words.
3) Must use external academic (these include research journals; consider using your library) and relevant non-academic references. Provide in-text citations and should provide references in APA format.
Resources to learn more about organizing a Research Paper:
1) https://www.ufv.ca/media/assets/academic-success-centre/handouts/The-Research-Paper2009.pdf
2) https://library.ufv.ca/research-help-guides/assignment-planner/research-paper-planner/
3) https://cnc.bc.ca/services/library/tutorials-help/research-paper
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