Posted: April 13th, 2023

Marketing Implementation essay

Charron 1

Charron 5

SWOT analysis

Samantha Charron

March 10, 2021

The value worth clothing was established– as a retail clothing company, which has evolved into the marketer of high quality. It deals with sports clothes like vests, baseball caps, fleece jackets, cotton t-shirt. It sells sport shoes, accessories, apparel, and equipment. It sells cloths for both adults, youths, teenagers and children both sports and casual wear. The reason for establishing this clothing line is due to higher demand of sports cloths, which was due to the construction of an international sports center. In order to build on what the cloth line(Gürel, E., & Tat, M. 2017) does well SWOT analysis is needed which will also help in minimizing risks and taking any advantage of any chance for success.it can also help in business planning to achieve goal of the value worth clothing(Krasavac, B. C. at el,2018).

SWOT analysis for the value worth clothing.

Strength

-Value worth clothing has ensured its products are unique from the competitors.

-Their products are of high quality and serve the customer for a long period thus most customers will be satisfied with the products.

– Have introduced climate control clothing such as t-shirts that feel like a second skin. This will increase the number of the buyers during different season like summer or winter.

-It is the only clothing business in the area for athletes hence making the best fit. Since no competition, it will be easier for the brand to grow at a faster rate.

-Value worth clothing does not major on athletic cloths only but also casual thus during off sports seasons the clothing line will still earn from the casual cloths.

-Value worth clothing does not major on youths alone but both women, men and children hence they will reach a bigger percentage of people.

-Have cloths for people with health issues. This will be queue thus the cloth line will earn more praises thus attracting more people.

Weakness

-Experience low sales on sport cloths during decline sporting activities.

– Selling products at higher price because they are of higher quality. It will be hard for some customers to afford thus they will buy cheap products that emerged.

Opportunities

– Use social networks and digital platform will increase companies profit since they will reach as many as they can through platforms like twitter, Facebook and Instagram.

-Increasing sales by involving marketing agents who will assist in promoting and advertising the products.

-Online selling which due to online marketing will increase sales and the products will be delivered to customers.

Threats

-Competitive force as cheap products have emerged from counterfeited attires.

-Political forces that affect sporting clothing such as the export policies and commodity taxes.

-Corruption that delays the sporting clothing businesses to get to their owners due to the corrupt leaders who control the entry of sporting products in the country thus leading to late delivery of the products by the supplier.

-political instability is another thread facing value worth clothing line. This causes fear for products destruction or lose of products due to chaos.

Reference

Gürel, E., & Tat, M. (2017). SWOT analysis: a theoretical review. Journal of International Social Research, 10(51).

Krasavac, B. C., Radosavljević, K., & Bradić-Martinović, A. (2018). SWOT analysis of the rural tourism as a channel of marketing for agricultural products in Serbia. Економика пољопривреде, 65(4).

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