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Posted: November 23rd, 2022

Marketing

CLICK THE LINK BELOW TO ACCESS THE SEMRUSH PAGE. AND FOLLOW THE REGISTRATION INSTRUCTIONS YOU CAN USE ANY EMAIL ACCOUNT) AND PROCEED TO TAKE AND COMPLETE THE SEMINAR (ABOUT 2.5 HOURS IN DURATION)

https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/

Summary of this activity:

Please drop a screen shot of your certificate of completion as sent to you by Google and PREPARE AND SUBMIT a THREE PAGE** (plus cover page) WORD OR PDF report following the guidelines below:

Answer the questions

Q1. Section two in the outline includes a section that requires a review of the current digital marketing activity of our client, the emphasis is on their website (i.e., landing pages). An important module on the course is entitled “Inspecting your site for an audit”. Central in this topic is the section Hone in on specific areas to improve where 7 specific guidelines are introduced to improve a site as part of the web audit process.
https://www.semrush.com/siteaudit/?utm_source=academy&utm_medium=lessonbannerlink&utm_campaign=seo_fundamentals_course_eng

SELECT and BRIEFLY explain THREE and explain how they could be applied in the site’s web page) by using the feature site audit and running your audit for
https://www.forestcitysynbio.ca/ SECTIONS EIGHT AND THREE

or

https://www.lauralane.ca/ SECTIONS FOUR AND ONE

NOTES:
1. YOU HAVE ONLY ONE CHANCE TO RUN THE ANALYSIS FREE, MAKE SURE TO COPY PASTE THE LINK TO RUN IT OTHERWISE IT WOULD ASK YOU TO UPGRADE AND PAY
2. THESE SITES ARE BOTH VERY LOW TRAFFIC, HOW DOES LOW TRAFFIC IMPACT THE OUTCOME OF THE AUDIT? DO NOT EXPECT “GOOD” OUTCOMES, WORK WITH WHAT YOU HAVE

Q2. Provide THREE examples of Anchor text that apply to the website, list the keyword and explain why is relevant in the website (one paragraph each)
https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/lessons/lesson-14/

REPORT OUTLINE

Cover page*
1 . Certificate parchment (digital copy) SCREEN SHOT (REMEMBER THE REQUIREMENTS USED IN GOOGLE LAB)
2. Introduction GENERAL FOR THE TWO QUESTIONS WHY IS THIS CERTIFICATE IMPORTANT (one paragraph)
3. Answer to Q1 (up to three paragraphs)
4. Answer to Q2 (up to three paragraphs)
5. Conclusion GENERAL FOR THE TWO QUESTIONS, WHAT IS THE MAIN OUTCOME OF THIS SEMINAR (one paragraph)

++++++NO REFERENCES NEEDED, THIS IS A “PRACTICE” REPORT++++++

++++++ SCREEN SHOTS OF YOUR DASHBOARDS (WITHIN SPACE LIMIT) TO ILLUSTRATE YOUR POINTS ARE WELCOME+++++

* format considerations are also assessed. Follow ideas discussed in class, no APA rules here…

** report page limit STRICTLY ENFORCED

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