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Posted: November 23rd, 2022
Kalpana-Wk4: Using SEO/ContentMarketing/Email
This week’s focus was on content marketing, search engine optimization, and email marketing. Answer the following questions after studying the materials in Week 4: Digital Marketing Mix – SEO/SEM | Content Marketing | Email Marketing
Customers go through five stages in the buying cycle: Awareness, Consideration, Intent, Purchase, and Repurchase. In which stages of the customer buying cycle is email marketing most effective and why? (50-100 words)
Outline three tactics for search engine optimization (SEO) to help drive traffic to a company’s website. (300-350 words)
How can companies use content marketing for a product or service launch? (200-250 words)
https://www.inc.com/maisha-walker/2009/04/the_9_places_to_put_your_keywo.html (reading)
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