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Posted: November 19th, 2022
Internal Analysis (6-8 pages)
Company name: Bell & Evans
Company website: https://www.bellandevans.com/
a. Financial Analysis
• Download the financial ratios of the company from the library’s databases (i.e. Mergent Online, or other available sources). Download the financial ratios of the most recent three to five years,
• Select at least one ratio for each of the 5 ratio categories from the table at the end of your textbook. Interpret the implications for each company’s financial health.
• Optional: You can also include industry averages in your comparisons, which can give you another benchmark to compare with.
b. Value chain analysis and Resource-based view (VRIN analysis)
• Describe the main products / services of the company.
• Identify the suppliers, end users, and if there are any distributors or retailers in between the company and the end users.
• Identify the primary value chain activities and describe what each of these activities consists of. How is the company creating value in each step of their value chain?
• Identify the critical resources (tangible, intangible, and organizational capabilities) this company has.
• Indicate in which value chain activities the company has competitive advantages over their competitors and explain why. Are these competitive advantages sustainable? (To see if the competitive advantage is sustainable, you can discuss if the resources/capabilities used in these value chain activities are: Valuable? Rare? Inimitable? Not Substitutable?)
c. Write a short conclusion based on the internal analysis you conducted. Overall, what are the most salient strengths for this firm? What are the major weaknesses? Can you draw linkages between your findings in financial analysis (a) and value-chain and resource analysis (b)?
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