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Posted: August 14th, 2022
How do you show your team spirit?
How do you show your team spirit? Do you wear an insignia on your back, or is it on a mug you
hoist to cheer your team on? Look closer and you might find another organization featured
prominently, as well.
Visitors to almost any college or university bookstore find themselves browsing through racks
and racks of Champion sweatshirts, jackets, T-shirts, and more. Champion is one of the most
successful merchandisers of sport clothing lines. In 1982, the University of Pittsburgh filed a
lawsuit against Champion, accusing the company of failing to pay royalties for the right to sell
clothing bearing the University’s name and logo. This eventually led Champion to sign licensing
agreements rather than fight its own customers in court (Howard & Crompton, 2013).
Champion and University of Pittsburgh found it necessary to work out their legal differences in
order to capitalize on the growing market for sport merchandise. Both concessions and
licensed merchandise are longstanding sources of revenue on which sports leagues and teams
have long relied. What strategies might sport organizations employ in order to capitalize on
trends in these areas?
> Use the readings in the Weekly Learning Materials to help you with this Discussion.
Post a description of an effective fundraising campaign in your community or sponsorship
between a local business and local sport enterprise. Why was the event/relationship successful?
180 words limit, please do not exceed!
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