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Posted: February 21st, 2023
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610: COMMUNICATING FOR CAREER SUCCESS
RADIOHEAD (15 POINTS)
You are a consultant to the band, and they have asked you to evaluate the release strategy for
the In Rainbows album.
In a memo, provide an overall evaluation of the release strategy for the band and write an
argument to support it. Be sure your evaluation criteria are clear, support them with evidence
to build the argument for your recommendation, acknowledge downsides to your
recommendation, and explain why they are not fatal to your overall recommendation.
Optionally, you may suggest modifications to the release strategy that you think will be
beneficial for the band.
Word limit: 1,100
Submit your assignment on Blackboard. Be sure to include your last name in the name of the
Word file and in the document—both places!
Due date: See Blackboard
EVALUATION CRITERIA FOR “RADIOHEAD”
• Have you stated an overall evaluation of the release strategy?
• Have you stated the evaluation criteria you use and are they relevant?
• Do you support the criteria with compelling evidence?
• Do you acknowledge any major downsides of the recommendation and explain why
they do not negate your recommendation?
• Is the argument easy for a reader to follow and understand?
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