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Posted: November 19th, 2022
During the last board meeting of Selfless Health, Sam Snide, the chair of the board finance committee, challenged the need for a marketing department. According to Sam, the flagship academic medical center has a strong enough reputation to attract patients. He further stated that advertising by members of a profession is unseemly. The flagship academic medical center, according to Sam, has a strong enough reputation to attract patients. He went on to say that advertising by members of a profession is impolite. The system CEO has asked you to prepare a memo to the board outlining what, if any, role (beyond advertising) strategic marketing plays in health system operations. Consider such aspects as corporate culture, population health, brand identity, and organizational structure. Support your observations with relevant citations and references.
3 pages with 5 references and in-text citation
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