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Posted: November 28th, 2022
Distribution channels are the institutions or intermediaries used by a seller to market/deliver products
Distribution channels are the institutions or intermediaries used by a seller to market/deliver products to organizational buyers or consumers. Distribution channels in the air freight industry include integrated carriers, all-cargo carriers, combination/consolidator carriers, passenger airlines, and freight forwarders. According to Supply Chain, in August 2018, the top air freight carriers were:
1. FedEx Express
2. Emirates Skycargo
3. UPS AirlinesDHL Express Group
4. Cathay Group
5. Lufthansa Group
6. Qatar Airways
7. Air France-KLM
8. Korean Air
9. Cargolux Group
Chose two different distribution channels and identify a carrier from the above list that fits each channel. Discuss and support your choice.
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