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Posted: December 16th, 2022
DISCUSSION QUESTION 5-1 MB602 Entrepreneurship
DISCUSSION QUESTION 5-1
MB602 Entrepreneurship
Lesson 5: Strategies for Marketing, Resources, and Funding
Discussion Question 1
Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style.
1. Explain the phrase “crossing the chasm” in product adoption. (50 points total) (A 2-page response is required.)
Grading Rubric
Please refer to the rubric below for the grading criteria for this assignment.
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