Posted: April 20th, 2022

Deliverable 3 – Analysis Of Marketing Campaigns

Assignment Content

Competency
Compare and contrast new social media marketing trends with more traditional forms of advertising.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

*Format in APA and don’t forget to cite your sources.*

Instructions
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
ALS #IceBucketChallenge
Always #LikeAGirl
Coca-Cola #ShareaCoke
IKEA bookbook video
McDonald’s Super Bowl 2015
Taco Bell #OnlyInTheApp
Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ads was.
From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?
What made the ads successful (or not successful)?
What ideas and opinions do you have about the product or brand after reviewing the ads?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
Summarize your analysis.

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Content of the Assignment

Competency

Contrast emerging social media marketing trends with more traditional forms of advertising.

Criteria for Student Success

Select the “This item is graded with a rubric” link in the Details & Information pane to view the grading rubric for this deliverable.

*Utilize APA formatting and remember to cite your sources.*

Instructions

We’ve been looking at successful social media ad campaigns. Let’s put this into practice and see how it compares to traditional advertising methods.

Choose a recent social media campaign, preferably one with which you interacted. Here are a few possible examples:

#IceBucketChallengeALS

#LikeAGirl at all times

#ShareaCoke Coca-Cola

IKEA book trailer

McDonald’s Super Bowl 2015 commercial

#OnlyInTheApp Taco Bell

Virgin America Boo videos

Then consider an older commercial, before social