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Posted: April 3rd, 2022
You are required to submit an academically underpinned essay based on the statement, including in-text references but excluding Reference List.
‘Customer experience is in crisis. Organizations across industry sectors are struggling to design suitable customer journeys that can enhance the overall customer experience. Fast-changing customer preferences, impacted by digital technologies, means new age marketing teams must look to facilitate exceptional experiences for all those within the wider ecosystem.’
Choosing an industry of your choice (for example airline, leisure, hospitality, insurance, public services, healthcare), develop an academically underpinned discussion. In your discussion, you must use at least 2 key concepts introduced in class to illustrate and support your thinking. To support this discussion, you must undertake at least 3 x 20-minute interviews. These can be transcribed using Otter (free App). Once transcribed undertake a theme analysis using the filter system. This will provide you with the necessary primary research to be included when writing the assignment.
The two key questions to be addressed are:
1. How have consumption behaviors changed in your identified industry sector?
2. What key aspects does the new age marketer need to understand in order to provide an enhanced customer experience?
You MUST use at least 2 key concepts from the course to underpin your discussion along with the findings from the primary data collected via the interviews.
You must only use references from academically reliable sources. You may reference academic journal articles and textbooks made available via the Hult Library.
You must correctly use APAv6 referencing, including in-text referencing and a list of references at the end of the submission. Get Marketing homework help
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