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Posted: February 19th, 2022
Consumer Behavior And Business Buying
Choose either the basic 5-step consumer decision-making process model or the basic 4-step organizational buying process model. Discuss the model in terms of a specific aviation-based company. If using the consumer model, discuss how a consumer would proceed through each stage. If using the organizational buying process model, discuss the steps the firm goes through which purchasing something. In addition, discuss how social media is used or influences each step. Be sure to identify at least one social media network.
Limit your paper to 300 – 400 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font size, and double-spaced. Your paper must be grammatically sound and free of spelling errors.
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Select the basic 5-step consumer decision-making process model or the basic 4-step corporate purchasing process model. Discuss the model in the context of a specific aircraft company. If you’re using the consumer model, talk about how a consumer would go through each stage. If you’re utilizing the organizational buying process model, talk about the processes your company takes when buying something. Discuss how social media is used or influences each phase as well. Make a point of identifying at least one social media network.
Limit your paper to 300-400 words, omitting references (there is no need for a cover/title page). Format and cite your paper using current APA style, which includes Times New Roman, a 12-point font size, and double spacing. Your paper must be grammatically correct and spelling-free.
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