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Posted: February 19th, 2022
This Week’s Discussion Post
For this week’s discussion, please respond to the following:
Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.
Be sure to include the cost of each marketing vehicle.
Add any additional notes under the table.
Delete the italicized examples.
Marketing Vehicles TableMarketing VehicleFrequencyCost/Month
Example 1
Social Media: Facebook and Instagram
2–3 times per week$600 per month
Example 2
TV Stations: Local Station, WTC
1 time per week$1,000 per month
Example 3
Free Samples
2 events$500 per month
Copy and paste the Marketing Vehicles Table into the discussion area.
Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
Snack Food Company Guidelines [PDF].
Company of Your Choice Guidelines [PDF].
Input the marketing vehicles’ costs into the appropriate areas of the Marketing Budget worksheet in the Business Plan Financials Excel Template.
Attach the entire Business Plan Financials Excel Template to the discussion thread before clicking Submit.
Post at least one substantive comment to another student’s post.
Notes
Textbook Chapter 10, “Marketing Plan & Sales Strategy,” pages 163–194, provides additional detail about this topic.
You will use the:
Marketing vehicles information from this post in your Week 5 assignment, Marketing Plan and Budget.
Information from the Setup and Marketing Budget worksheets in Section 2 of your Week 5 assignment.
If you are new to Excel, you may want to view these LinkedIn Learning courses on working with Excel. These courses focus on performing data entry in Excel.
Build Your Foundation in Excel [Video].
Getting Started With Microsoft Excel [Video].
You may also find these LinkedIn Learning courses on how to interpret a business’s financials useful:
Finance Essentials for Small Business [Video].
Finance for Non-Financial Managers [Video].
Finance Foundations for Solopreneurs [Video].
You may also find Stephanie Morrow’s article on how to set up a marketing budget, Cost of Marketing: What Is the Average Budget?, helpful to complete this discussion and your Week 5 assignment.
This Week’s Discussion Thread
Please respond to the following questions for this week’s discussion:
Fill out the Marketing Vehicles Table with the marketing vehicles you want to employ to reach out to your clients.
Include the cost of each marketing vehicle in your budget.
Fill up the blanks with any other information.
The italicized examples should be removed.
Table of Marketing Vehicles
Marketing VehicleFrequencyMonthlyCost
Exemplification 1
Facebook and Instagram are two examples of social media platforms.
twice to three times per week
Monthly rent is $600.
Example No. 2
WTC is a local television station.
$1000 per month for 1 time per week
3rd example
Complimentary Samples
two occasions
Monthly rent is $500.
The Marketing Vehicles Table should be copied and pasted into the discussion area.
Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines.
Snack Food Company Guidelines [PDF].
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