Posted: July 15th, 2022

case analysis about Verizon Communications Inc.|Marketing

case analysis about Verizon Communications Inc.|Marketing

single-space

** Introduction/ Background in One Page

**Industry in about 5 Pages

**** I want this done by the coming Wednesday.

**I have Attached the outline and an example of another company please look at it.

* Introduction / Background

*A. Industry

i. Classification and definition of industry

ii. Analysis of existing competitors

iii. Analysis of potential new entrants

iv. Analysis of substitute products

v. Analysis of suppliers

vi. Analysis of buyers

vii. Summary of industry opportunities and threats

viii. Implication of strategy development

Table of Contents

I. Executive Summary…………………………………………………………………………………………………..

II. Introduction / Background………………………………………………………………………………………

III. Situation Analysis……………………………………………………………………………………………………..

A. Environment………………………………………………………………………………………………………..

i. Economic conditions and trends

ii. Cultural and social values, and trends

iii. Political and legal issues

iv. Summary of environmental opportunities and threats

v. Implications for strategy development

B. Industry ………………………………………………………………………………………………………………

i. Classification and definition of industry

ii. Analysis of existing competitors

iii. Analysis of potential new entrants

iv. Analysis of substitute products

v. Analysis of suppliers

vi. Analysis of buyers

vii. Summary of industry opportunities and threats

viii. Implication of strategy development

C. Organization……………………………………………………………………………………………………….

i. Objectives and constraints

ii. Financial condition

iii. Management philosophy

iv. Organizational structure

v. Organizational culture

vi. Summary of firm’s strengths and weaknesses

vii. Implication for strategic development

D. Marketing Strategy……………………………………………………………………………………………… .

i. Objectives and constraints

ii. Analysis of sales, profits and market share

iii. Analysis of target markets

iv. Analysis of marketing mix variables

v. Summary of marketing strategy strength and weaknesses

vi. Implication of strategy development

IV. Problems Found in Situational Analysis………………………………………………………………………

A. Statement of primary problem

B. Statement of secondary problem

V. Strategic Alternatives for Solving Problems………………………………………………………………..

A. Description of strategic alternative – 1

B. Description of strategic alternative -2

C. Description of strategic alternative – 3

VI. Selection of Strategic Alternative and Implementation……………………………………………….

A. Statement of selected strategy

B. Justification of selected strategy

C. Description of implementation of strategy

VII. Summary……………………………………………………………………………………………………………………….

VIII. Appendices……………………………………………3……………………………………………………………………….

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