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Posted: April 13th, 2023
BMGT 496 – Business Ethics – Surge Pricing – DUE THURS 4/15 essay
This posting should be a minimum of one short paragraph and a maximum of two paragraphs. Word totals for this post should be in the 200–350-word range. Explain ‘why’ with supporting evidence and concepts from the course materials. Include in-text citations and associated references in a reference list. The use of the course materials is required.
Discussion #1
Surge Pricing
Many companies adjust their prices based on consumer needs. This is no different for in-demand cars and housing. However, Uber instituted surge pricing when demand begins to exceed the availability. Using the “Uber’s Surge Pricing: Is It Ethical?” article, formulate a response if this is an acceptable business practice, assuming the company provides clear notification to customers before they book a car.
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