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Posted: February 26th, 2022
Marketing Hw
Land & Nature Jerky Analysis
Individual Assignment
Please be sure to show your work (points will depend upon my being able to tell what you did).
1) (6 points) We went over incremental revenue to cost in class. Please compute the ratios for
2018 for a) trade promotions and b) consumer promotions. Please compare each to the industry
average.
2) (5 points) We went over the Return-on-Marketing-Investment (ROMI) in class.
Please provide the ROMI for 2018 and 2019 for BOTH trade promotions and consumer
promotions.
3) (4 points) Kathy Ayers has asked you to provide two things that you think might explain the
trade promotion results and two things that you think might explain the consumer promotion
results. Be sure to carefully explain.
Study Notes, Research Topics & Assignment Examples: Organizational Dynamics »Discussion II Response 2Why Choose our Custom Writing Services
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