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Posted: February 21st, 2023
Marketing Essay
Individual Reflective Essay
1. Appropriately structure your answer into introduction, discussion and conclusion parts. See the guidance below on structuring of your essay and the approximate word count for each part of the essay.
2. Introduce the organisation examined and outline your approach to the assignment and the aims and structure of the essay.
3. Reflect on the choices that you and your team made in developing the international marketing plan. The choices would relate to the content of the marketing plan, the theory referenced in the assignment, the module content and activities, the formative feedback given, your effectiveness as a team, and the skills and lessons learned.
4. You are expected to reflect on the academic literature (on international marketing strategy and strategic planning) referenced in the development of your marketing plan.
5. A full answer to the question will require reflection on all aspects pertaining to the assignment that you have encountered throughout the module.
6. Draw on the relevant academic literature in management (for example, that on teamwork and communication) to support your reflections.
7. The use of illustrative examples to support your reflections is strongly recommended.
8. Draw conclusions and make recommendations.
Guidance on the structuring of your essay and the approximate word count for each part of the essay: • Introduction (150 words)
• Body including reflections on:
the plan’s content (225 words)
the theory you have referenced in writing the plan (225 words)
the module content and activities (225 words)
the formative feedback you received (225 words)
—-your team’s dynamic and your contribution as a team member (150 words)
the skills and lessons learned (150 words)
• Conclusions and recommendations (150 words)
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