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Posted: April 13th, 2023
India Netflix Marketing SWOT essay
Product or Service Ideas: Video Streaming Service (Netflix)
We would like to increase the revenue of Netflix in India and focus on the emerging middle class, who want a large library of exclusive content that is inexpensive.
Geographic: India because it is the second most populated country in the world with an emerging middle class.
India’s Emerging Middle-Class
Netflix Revenue and Usage Statistics (including India)
The population of India is 1.38 Billion
26.6 million Indian Netflix users in 2020
Only 3 Million active subscribers in India as of 2,443,800 as of Q1 2020
Psychographic: Those who prefer inexpensive video streaming, but also like large libraries of content that include both original content for India and also international content.
Current challenges for video streaming service growth in India
Why growth has been elusive to Netflix in India
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