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Posted: April 13th, 2023
Type: Discussion Board Unit: Understanding Your New Target Market
****PLEASE NO PLAGIARISM, READ ASSIGNMENT DETAILS****
Write 400–600 words that respond to the following questions,
PLEASE REVIEW THE ATTACHED PDF OF THE COURSE SCENARIO!!!
Target Segment Identification and Selection
Define demographics, psychographics, and market segmentation.
Using the attached course scenario as an example, identify and analyze (at a summary level) two potential target segments using demographics and psychographics that may meet the bank’s high-level strategic goals.
Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank’s long-term strategic goals.
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