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Posted: April 13th, 2023
For Trulocal canadian :
Draw a Product Life Cycle and identify the stage that you think your product is at on it. Explain why you think that your product is at this stage. What marketing strategies should be considered next?
Subscribe to the trial account at http://animoto.com/ and complete a 15-30 advertising video (or use any video-making software you like) for your product. Include a link in your word doc
Overall professionalism (cover page with title, date, names, course code and section, instructor’s name, section title headings, spelling, etc.)
Format:
A typewritten 1-2 page e copy: See format example below.
The 1-2 pages include a title page that includes the assignment title, date, name of this class and section, the instructor’s name bibliography with citations. No less than 11point font and spaced 1.5.
Your paper will be reviewed for correct spelling and grammar. Use APA format for all sources. Remember to source through your document, not just at the end.
Assignment Rubric:
Product life cycle and marketing strategies
0-4
Is missing all or parts of plc, rationale and appropriate market objectives and strategies
5-6
Includes a complete Plc clearly identifying where current product is and supports with researched rationale.
Somewhat identifies marketing objectives and strategies that support position
7-8
Includes a complete Plc clearly identifying where current product is and somewhat supports with rationale.
Clearly identifies marketing objectives and strategies that support position
9-10
Includes a complete Plc clearly identifying where current product is and supports with researched rationale.
Clearly identifies marketing objectives and strategies that support position
Completion of Animoto advertising video
0-2
Is missing some or all of the video.
3
Completion of advertising video less than 25-30 seconds that demonstrate some creativity and some application of objectives
4
Completion of advertising video 25-30 seconds that demondemonstratestrates some creativity and some application of objectives
5
Completion of advertising video 25-30 seconds that demonstrates creativity and application of objectives
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