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Posted: September 1st, 2023
Strategy Paper essay
You are a Marketing Director for a beverage company, and the Executive Staff has asked you to analyze the market and submit presentation that includes the following:
Consumer demand for the Product
Factors that are important to the consumers
Analysis of the consumer’s motivation, adaptability, preferences, etc.
Decision making with regard to branding
Future trends and issues
A 3 -5 page paper will be created that addresses the strategy. You may select the beverage company of your choice i.e. Coca Cola, Pepsi.Policy: You must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
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