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Posted: September 1st, 2023
Essay Writing essay
Evaluation Criteria:
Each case study report should be 3-5 pages double spaced. The structure of the report should be as follows:
1) Title Page
2) Introduction
3) Body
1. Answer the case questions provided in Moodle
2. Leverage the textbook, scholarly research and credible online sources to develop and substantiate your responses
4) Conclusion
5) References
GRADING RUBRIC:
ACTIVITY/COMPETENCIES DEMONSTRATED % of Final Grade
1. Content (65%)
a. Introduced the case and concisely described the background of the company (Note: This section should set the context for the analysis) /10
b. Demonstrated a thorough analysis supported by academic as well as other sources (Note: The analysis should be in response to the posed case questions and should incorporate material from the case, theory from the textbook, and external research sources including academic journals.) /25
d. Provided justified responses to the case questions and presented cohesive recommendations where necessary (Note: Ensure your recommendations are supported by evidence from readings and research). /30
2. Communication (15%)
a. Effective use of the English language – spelling/grammar, sentence/paragraph structure, etc. /15
3. Research and Information Literacy (20%)
a. APA Formatting (title, citations, references.) + report structure /10
b. Quality of research sources /10
Total /100
Summary （question）for Chick-Fil-A Case:
1. What challenges and opportunities does Chick-fil-A face at home and abroad?
2. How can Chick-fil-A ensure its international success?
3. Do you think that Chick-fil-A’s internationalization strategy will prove successful?
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