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Posted: November 29th, 2022
Discuss a U.S. corporation that practices
Marketing
Question:
Discuss a U.S. corporation that practices a global marketing approach. In which country/region does it operate and what market entry strategy does it employ? Why do you think it chose this particular strategy? For the same corporation, suggest another market entry strategy for a different country/region. Justify your suggestion. Do you think the country-of-origin effect works in this case? Why or why not?
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