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Posted: May 7th, 2022
Management’s Role in Quality Assurance
Management’s Role in Quality Assurance
I must begin by saying that I enjoyed learning this course. However, I found some topics to be more compelling than others. One such topic pertains to the types of marketing research. I love research and learning about the various techniques one can apply to understand a market was very insightful. The topic of the role of market research was also intriguing. Marketing research serves marketing management by offering information pertinent to making decisions (Kaden, Linda & Prince, 2011). I also loved the topic of the steps in marketing research. I discovered that the marketing research exercise might take a variety of forms, but the systematic inquiry is a characteristic common to all such forms. Therefore, being a systematic inquiry, it needs careful planning of the organized investigation process.
Participating in discussions helped me in understanding the subject matter. For instance, the discussions opened new avenues for me to learn more. During the discussions, I came across new facts about the topics. I know I may have skipped learning some vital aspects of a topic in class, but during discussions, some of the students brought the aspects up and explained them hence leading to more understanding. New ideas about the subject matter were also generated in the discussions. By exchanging ideas, we learned important things from each other. Also, during discussions, we posed questions to one another about the subject matter. This opened an avenue where members explained topics the way they understood them hence increasing understanding.
Several other approaches could have yielded valuable information. One such approach is the use of quizzes. These could serve to test what we know and our understanding of the various topics in the course. Role-playing could also be helpful. It could make it possible to apply content learned into real-life situations and, in the process, learn more. Other approaches include using flashcards, handouts and mnemonics.
Reference
Kaden, R. J., Linda, G., & Prince, M. (2011). Leading-edge marketing research: 21st-Century tools and practices. SAGE.
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