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Posted: April 10th, 2022
Explain the phenomenon of protectionism
1. Explain the phenomenon of Protectionism . Which trading barriers exist (explain in brief; each with a maximum of one up to two sentences) and how far do these influence international marketing. Furthermore, what could be strategies for a single company to cope with these trading barriers?
2. What are characteristics of Bottom of the Pyramid Markets and what are Implications for International Marketing when compared to developed countries? Contemplate especially customer segmentation and the marketing mix (4P s). Use examples where possible.
3. The distribution channel structure has changed within the last few years. Describe in brief the ongoing trends from traditional to modern channel structures and in detail the advantages and disadvantages of the Internet as a distribution and marketing channel. Which points are important to consider in International Distribution via the Internet ?
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