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Posted: April 20th, 2022
You will compare the social media use of these two brands answering the following questions
Pick two brands that are competitors. You will compare the social media use of these two brands answering the following questions. Please look at the brands over one year. (You can choose the year if there is a reason.)
What are the keywords associated with each brand? This will be your first step. Determining what keywords the brand is using OR its customers are using about it.
Which channels is the brand using most effectively? (Or just using)
What are the predominent trending themes?
Brand sentiment. Do people like the brand? Note if a crisis occurs in your brand I will expect you to devote time to figuring out how they handle (or don’t) handle it.
Key Influencers. Who is driving the conversation about the brand? For non-profits the top 5% of their social media followers will drive 85% of the conversation reaching more people than most email lists.
Using the information above make some conclusions about each brands social media strategy. Who appears to be more effective? Why is that?
Please choose your brands from the following categories
Sports teams
Television shows
Movies
Restaurants (nationwide chains)
Airlines
Consumer products – pick two of the same type … two detergents, two brands of ice cream
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Choose two brands that are rivals. You will compare the social media usage of these two brands by answering the questions below. Please consider the brands over the course of a year. (If there is a reason, you may select the year.)
What keywords are associated with each brand? This is your first step. Identifying the keywords that the brand or its customers are using to describe it.
Which channels does the brand rely on the most? (Or simply employing)
What are the most popular trending topics?
Feelings about a brand Is the brand well-liked? Please keep in mind that if a crisis occurs in your brand, I will expect you to devote time to determining how they handle (or do not handle) it.
Influential People. Who is driving the debate about the
Study Notes, Research Topics & Assignment Examples: INTERNET OF THINGS (Topic) »Select an issue related to diversity that you see in the communityWhy Choose our Custom Writing Services
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