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Posted: February 21st, 2022
Marketing Management – Assignment
a. Discussion Questions
1. We have discussed the concept of “The Wheel of Social Media Engagement” in Chapter 03, which comprises the fundamental drivers of social media engagement as five related effects. Discuss these five drivers with the help of suitable examples.
2. How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? Discuss with the help of suitable examples.
b. Critical thinking
1. When companies that sell coffee they develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders? Critically examine based on the concepts of needs and wants discussed.
2. Visit the website of Kashi (www.kashi.com). Using the four Ps of Marketing mix, critically examine how Kashi creates value for customers with their Kashi Bars.
Solve these questions
the words between 500 to 700
it should have at least three (3) reference
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a. Discussion Topics
1. In Chapter 03, we addressed the notion of “The Wheel of Social Media Engagement,” which consists of five connected impacts that represent the core drivers of social media engagement. Discuss these five drivers using appropriate examples.
2. How can businesses use client demographics such as income, market size, education, and ethnicity to better promote to their customers? Discuss using appropriate instances.
b. Critical reasoning
1. Do companies that sell coffee focus on satisfying their customers’ requirements or wants when developing their marketing strategy? What about a utility company, such as a power provider? A humanitarian organization like Doctors Without Borders? Critically examine based on the concepts of needs and wants discussed.
2. Visit
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